A Refined Cultural Fusion.
Client
Pizza By Jagua
Pizza By Jagua is a West African inspired pizzeria, vermuterìa, and cocktail bar that blends global influences with a contemporary, late-night atmosphere. The challenge was to create a brand that moved away from typical pizzeria aesthetics, instead building a more elevated and distinctive identity.
The result is a refined visual system that balances cultural influence with modern simplicity, creating a space that feels both confident and atmospheric.
Scope of Work
Challenging the Norm.
The direction intentionally avoided traditional pizzeria cues, focusing instead on creating a more premium and design-led identity.
Designing with Restraint.
The visual language was kept minimal and intentional, allowing each element to feel considered rather than overly decorative.
Cultural Influence.
West African references were introduced subtly, adding depth and character without relying on obvious or literal interpretations.
Defining the Tone.
The brand leans into intimacy and confidence, shaping an atmosphere that feels both relaxed and elevated.
Icon Development.
A central graphic of a woman in a cocktail glass was created to capture the personality of the space, playful, bold, and distinctive.
A Cohesive System.
The identity was applied across menus, print, and environment, ensuring a consistent experience across all touchpoints.
